Week Five – Diving into the Nitty Gritty Details

This week, we’re realizing just how fast six weeks fly by.  With two pitch sessions scheduled for next week, we are busy finalizing our model, presentation and development plan.  Now it’s down to the nitty gritty details!

What’s in a Name? 

When we thought about choosing a name for our company, it came down to selecting something that would translate across boundaries, would be simple to say (even in other languages) and that reflected the essence of our business model. We narrowed it down to two finalists: Jamii and Mama Carts.

Jamii, the Swahili word for community, suggests how we are going to bring together communities around our complete, clean and delicious meals.

On the other hand, we’re digging Mama Carts because the word mama is recognized universally and women entrepreneurs are central to our distribution.

Rapid Prototyping with Friends

After the Food Scrimmage in Boulder last week, we thought we would test out rapid prototyping on our business model with a few friends.  We are so grateful for Lincoln, Jessica, Dave, Kat, Carl, Shelby, Ken and Asad for their valuable input.  We came away from the day with a more refined business model and some ideas on how to target our research.


Rapid Brainstorming

Next week, Lindsay returns to us from Peru.  We’re also testing out our pitch to our professors, colleagues and community members.  Stay tuned to see how it goes.

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